2023
Graffiti Expo
A 360° VR arena that brings together iconic street graffiti from around the world for you to explore, learn, and create in an immersive space.
VR Development
Spatial Design
Summary
For the Graffiti Expo project, I created a VR-powered interactive experience designed to preserve and amplify global street art culture by leveraging immersive storytelling through:
Lack of accessibility to physical street art across global regions
Loss of cultural context in digital graffiti showcases
Limited interactivity in current VR museum or gallery experiences
Minimal tools for user expression within immersive art apps
The idea was to create a transportive virtual graffiti experience that doesn't just showcase static walls but invites users into curated urban environments. Each graffiti arena offers both cultural context and creative opportunity, enabling users to explore iconic works and design their own in real-time using motion-tracked VR controllers.
The result? A fully immersive, interactive VR graffiti tour that bridges digital design and street culture, redefining how urban art is preserved, experienced, and created in the virtual age.
Role
VR Designer
Interaction Designer
3D Artist
Tools
Blender
Unity
Oculus
Figma (UX flow & planning)
Duration
4 weeks
The Challenge
The Challenge
The Challenge
The Graffiti Expo project set out to solve four interconnected challenges at the intersection of cultural preservation, creative interaction, and immersive technology:
Urban art is often hyper-local and transient, making it difficult to archive or experience globally.
Traditional graffiti showcases (photos/videos) lack spatial immersion, flattening the art and erasing its environmental context.
Users are often passive viewers, rarely encouraged to interact or create within these digital exhibitions.
VR art tools tend to prioritize mechanics over cultural context, failing to deliver a meaningful narrative alongside the tech.
The core design question became:
"How might we bring the raw, cultural energy of graffiti into a fully immersive and participatory VR experience—one that educates, inspires, and invites creation?"
This meant solving not only for 3D environment fidelity and interactive fluidity, but also for narrative design that honors graffiti’s sociopolitical roots, city-specific character, and rebellious spirit.
Understanding the Users
Understanding the Users
To design something immersive and meaningful, I began by identifying the core user personas who would benefit from and engage with the Graffiti Expo experience:
The result? A motion-first rebrand campaign that repositions BAYC as a metaverse-native identity system, without breaking the mystique before it drops.
Core User Personas
Design Solutions
Design Solutions
The Graffiti Expo VR experience was built around three pillars: immersion, interaction, and education, all while staying true to the rebellious, expressive roots of street art.
Solutions
Immersive Urban Arenas
360° VR Environments: Each graffiti piece is placed inside a fully modeled arena, giving users the sense of standing in a city alley or street corner.
Authentic Scene Building: Lighting, textures, and spatial audio were carefully crafted to replicate the gritty energy of urban spaces.
Impact: Viewers experience graffiti in its natural environment, not as decontextualized flat images.
Interactive Exploration
Hotspot Interactivity: Each graffiti wall features info icons that reveal artist stories, location history, and cultural relevance.
Controller-Friendly UX: Simple pointing and clicking ensure even VR beginners can navigate confidently.
Impact: Transforms passive viewing into active discovery.
Creation Tools
Virtual Spray Can Interface: A simplified creation tool lets users create graffiti in 3D space.
Color Customization: Dynamic palette selection enables creative freedom.
Impact: Empowers users to express themselves and connect with graffiti as creators, not just spectators.
Experience the Walkthrough
1 - Choose Your City: Begin by selecting a city from a minimalist VR menu to set the scene.
2 - Step into the Arena: Get transported into a photorealistic 360° graffiti environment, complete with ambient sounds.
3 - Discover Stories: Approach graffiti walls and click info hotspots to uncover the artist’s background, cultural relevance, and techniques.
4 - Create Your Own Graffiti: Switch to the pen tool, select colors, and paint in 3D space, leaving your mark in the virtual arena.
Impact & Reflection
Impact & Reflection
The Graffiti Expo VR project proves how immersive technology can preserve, amplify, and reimagine cultural storytelling. It’s more than just a gallery; it’s a bridge between street art’s raw, rebellious energy and cutting-edge digital platforms.
Cultural Impact
Digitally archives graffiti that is often temporary or location-locked, making it accessible globally.
Highlights artists’ voices and cultural narratives, ensuring context isn’t lost in translation.
Creative Empowerment
Transforms passive spectators into active creators, allowing anyone to experiment with graffiti art safely.
Provides an entry point for both casual users and professionals to explore VR creativity.
User Experience Innovation
Intuitive navigation ensures accessibility for first-time VR users.
Simplified creation tools lower the barrier to creative expression in immersive environments.
Future Roadmap
Advanced Tools: Expand brush styles, spray effects, and graffiti layering.
Social VR: Introduce multiplayer co-creation sessions.
Expanded City Packs: Curate graffiti environments from other iconic cities worldwide.
Personalization: Let users save and display their creations in virtual galleries.
Final Thought
This project taught me how to combine design storytelling, technical execution, and cultural preservation into a single, interactive experience. It pushed me to refine my VR UX thinking, from environment design to intuitive interaction flows, while staying true to the rebellious spirit of graffiti culture.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
2023
Graffiti Expo
A 360° VR arena that brings together iconic street graffiti from around the world for you to explore, learn, and create in an immersive space.
VR Development
Spatial Design
Summary
For the Graffiti Expo project, I created a VR-powered interactive experience designed to preserve and amplify global street art culture by leveraging immersive storytelling through:
Lack of accessibility to physical street art across global regions
Loss of cultural context in digital graffiti showcases
Limited interactivity in current VR museum or gallery experiences
Minimal tools for user expression within immersive art apps
The idea was to create a transportive virtual graffiti experience that doesn't just showcase static walls but invites users into curated urban environments. Each graffiti arena offers both cultural context and creative opportunity, enabling users to explore iconic works and design their own in real-time using motion-tracked VR controllers.
The result? A fully immersive, interactive VR graffiti tour that bridges digital design and street culture, redefining how urban art is preserved, experienced, and created in the virtual age.
Role
VR Designer
Interaction Designer
3D Artist
Tools
Blender
Unity
Oculus
Figma (UX flow & planning)
Duration
4 weeks
The Challenge
The Challenge
The Graffiti Expo project set out to solve four interconnected challenges at the intersection of cultural preservation, creative interaction, and immersive technology:
Urban art is often hyper-local and transient, making it difficult to archive or experience globally.
Traditional graffiti showcases (photos/videos) lack spatial immersion, flattening the art and erasing its environmental context.
Users are often passive viewers, rarely encouraged to interact or create within these digital exhibitions.
VR art tools tend to prioritize mechanics over cultural context, failing to deliver a meaningful narrative alongside the tech.
The core design question became:
"How might we bring the raw, cultural energy of graffiti into a fully immersive and participatory VR experience—one that educates, inspires, and invites creation?"
This meant solving not only for 3D environment fidelity and interactive fluidity, but also for narrative design that honors graffiti’s sociopolitical roots, city-specific character, and rebellious spirit.
Understanding the Users
To design something immersive and meaningful, I began by identifying the core user personas who would benefit from and engage with the Graffiti Expo experience:
The result? A motion-first rebrand campaign that repositions BAYC as a metaverse-native identity system, without breaking the mystique before it drops.
Core User Personas
Design Solutions
The Graffiti Expo VR experience was built around three pillars: immersion, interaction, and education, all while staying true to the rebellious, expressive roots of street art.
Solutions
Immersive Urban Arenas
360° VR Environments: Each graffiti piece is placed inside a fully modeled arena, giving users the sense of standing in a city alley or street corner.
Authentic Scene Building: Lighting, textures, and spatial audio were carefully crafted to replicate the gritty energy of urban spaces.
Impact: Viewers experience graffiti in its natural environment, not as decontextualized flat images.
Interactive Exploration
Hotspot Interactivity: Each graffiti wall features info icons that reveal artist stories, location history, and cultural relevance.
Controller-Friendly UX: Simple pointing and clicking ensure even VR beginners can navigate confidently.
Impact: Transforms passive viewing into active discovery.
Creation Tools
Virtual Spray Can Interface: A simplified creation tool lets users create graffiti in 3D space.
Color Customization: Dynamic palette selection enables creative freedom.
Impact: Empowers users to express themselves and connect with graffiti as creators, not just spectators.
Experience the Walkthrough
1 - Choose Your City: Begin by selecting a city from a minimalist VR menu to set the scene.
2 - Step into the Arena: Get transported into a photorealistic 360° graffiti environment, complete with ambient sounds.
3 - Discover Stories: Approach graffiti walls and click info hotspots to uncover the artist’s background, cultural relevance, and techniques.
4 - Create Your Own Graffiti: Switch to the pen tool, select colors, and paint in 3D space, leaving your mark in the virtual arena.
Impact & Reflection
The Graffiti Expo VR project proves how immersive technology can preserve, amplify, and reimagine cultural storytelling. It’s more than just a gallery; it’s a bridge between street art’s raw, rebellious energy and cutting-edge digital platforms.
Cultural Impact
Digitally archives graffiti that is often temporary or location-locked, making it accessible globally.
Highlights artists’ voices and cultural narratives, ensuring context isn’t lost in translation.
Creative Empowerment
Transforms passive spectators into active creators, allowing anyone to experiment with graffiti art safely.
Provides an entry point for both casual users and professionals to explore VR creativity.
User Experience Innovation
Intuitive navigation ensures accessibility for first-time VR users.
Simplified creation tools lower the barrier to creative expression in immersive environments.
Future Roadmap
Advanced Tools: Expand brush styles, spray effects, and graffiti layering.
Social VR: Introduce multiplayer co-creation sessions.
Expanded City Packs: Curate graffiti environments from other iconic cities worldwide.
Personalization: Let users save and display their creations in virtual galleries.
Final Thought
This project taught me how to combine design storytelling, technical execution, and cultural preservation into a single, interactive experience. It pushed me to refine my VR UX thinking, from environment design to intuitive interaction flows, while staying true to the rebellious spirit of graffiti culture.
More Works
(GQ® — 02)
©2024
2023
Graffiti Expo
A 360° VR arena that brings together iconic street graffiti from around the world for you to explore, learn, and create in an immersive space.
VR Development
Spatial Design
Summary
For the Graffiti Expo project, I created a VR-powered interactive experience designed to preserve and amplify global street art culture by leveraging immersive storytelling through:
Lack of accessibility to physical street art across global regions
Loss of cultural context in digital graffiti showcases
Limited interactivity in current VR museum or gallery experiences
Minimal tools for user expression within immersive art apps
The idea was to create a transportive virtual graffiti experience that doesn't just showcase static walls but invites users into curated urban environments. Each graffiti arena offers both cultural context and creative opportunity, enabling users to explore iconic works and design their own in real-time using motion-tracked VR controllers.
The result? A fully immersive, interactive VR graffiti tour that bridges digital design and street culture, redefining how urban art is preserved, experienced, and created in the virtual age.
Role
VR Designer
Interaction Designer
3D Artist
Tools
Blender
Unity
Oculus
Figma (UX flow & planning)
Duration
4 weeks
The Challenge
The Challenge
The Graffiti Expo project set out to solve four interconnected challenges at the intersection of cultural preservation, creative interaction, and immersive technology:
Urban art is often hyper-local and transient, making it difficult to archive or experience globally.
Traditional graffiti showcases (photos/videos) lack spatial immersion, flattening the art and erasing its environmental context.
Users are often passive viewers, rarely encouraged to interact or create within these digital exhibitions.
VR art tools tend to prioritize mechanics over cultural context, failing to deliver a meaningful narrative alongside the tech.
The core design question became:
"How might we bring the raw, cultural energy of graffiti into a fully immersive and participatory VR experience—one that educates, inspires, and invites creation?"
This meant solving not only for 3D environment fidelity and interactive fluidity, but also for narrative design that honors graffiti’s sociopolitical roots, city-specific character, and rebellious spirit.
Understanding the Users
To design something immersive and meaningful, I began by identifying the core user personas who would benefit from and engage with the Graffiti Expo experience:
The result? A motion-first rebrand campaign that repositions BAYC as a metaverse-native identity system, without breaking the mystique before it drops.
Core User Personas
Design Solutions
The Graffiti Expo VR experience was built around three pillars: immersion, interaction, and education, all while staying true to the rebellious, expressive roots of street art.
Solutions
Immersive Urban Arenas
360° VR Environments: Each graffiti piece is placed inside a fully modeled arena, giving users the sense of standing in a city alley or street corner.
Authentic Scene Building: Lighting, textures, and spatial audio were carefully crafted to replicate the gritty energy of urban spaces.
Impact: Viewers experience graffiti in its natural environment, not as decontextualized flat images.
Interactive Exploration
Hotspot Interactivity: Each graffiti wall features info icons that reveal artist stories, location history, and cultural relevance.
Controller-Friendly UX: Simple pointing and clicking ensure even VR beginners can navigate confidently.
Impact: Transforms passive viewing into active discovery.
Creation Tools
Virtual Spray Can Interface: A simplified creation tool lets users create graffiti in 3D space.
Color Customization: Dynamic palette selection enables creative freedom.
Impact: Empowers users to express themselves and connect with graffiti as creators, not just spectators.
Experience the Walkthrough
1 - Choose Your City: Begin by selecting a city from a minimalist VR menu to set the scene.
2 - Step into the Arena: Get transported into a photorealistic 360° graffiti environment, complete with ambient sounds.
3 - Discover Stories: Approach graffiti walls and click info hotspots to uncover the artist’s background, cultural relevance, and techniques.
4 - Create Your Own Graffiti: Switch to the pen tool, select colors, and paint in 3D space, leaving your mark in the virtual arena.
Impact & Reflection
The Graffiti Expo VR project proves how immersive technology can preserve, amplify, and reimagine cultural storytelling. It’s more than just a gallery; it’s a bridge between street art’s raw, rebellious energy and cutting-edge digital platforms.
Cultural Impact
Digitally archives graffiti that is often temporary or location-locked, making it accessible globally.
Highlights artists’ voices and cultural narratives, ensuring context isn’t lost in translation.
Creative Empowerment
Transforms passive spectators into active creators, allowing anyone to experiment with graffiti art safely.
Provides an entry point for both casual users and professionals to explore VR creativity.
User Experience Innovation
Intuitive navigation ensures accessibility for first-time VR users.
Simplified creation tools lower the barrier to creative expression in immersive environments.
Future Roadmap
Advanced Tools: Expand brush styles, spray effects, and graffiti layering.
Social VR: Introduce multiplayer co-creation sessions.
Expanded City Packs: Curate graffiti environments from other iconic cities worldwide.
Personalization: Let users save and display their creations in virtual galleries.
Final Thought
This project taught me how to combine design storytelling, technical execution, and cultural preservation into a single, interactive experience. It pushed me to refine my VR UX thinking, from environment design to intuitive interaction flows, while staying true to the rebellious spirit of graffiti culture.
More Works
©2024