2023
Bored Ape Yacht Club
Bored Ape
Yacht Club
A motion-driven rebrand campaign for Bored Ape Yacht Club to combat NFT market saturation and reposition the brand as an immersive metaverse-first experience.
Motion Graphics
Art Direction
Metaverse
Summary
For the BAYC project, I created a motion graphics–led campaign concept designed to reposition the brand in response to:
Oversaturation in the high-end NFT market
Declining engagement from core collectors
Limited brand presence in the metaverse space
Static digital assets with no interactivity
The idea was to explore how fully animated, customizable avatars could elevate BAYC’s identity from collectible art into immersive, metaverse-ready experiences. The solution centered around a motion-first, avatar-driven narrative that stayed true to BAYC’s exclusivity and community roots, while opening up new layers of interaction and identity.
The result? A future-facing campaign concept that bridges Web3 culture with the evolving digital landscape, redefining BAYC as a playable brand built for the next phase of NFTs and virtual worlds.
Role
Motion Designer
Creative Director
Tools
Figma
Illustrator
After Effects
Blender
Duration
2 weeks
The Challenge
The Challenge
The Challenge
As NFTs flooded the market, even elite collections like BAYC started to feel the effects of saturation.
What once symbolized status and exclusivity was now competing with dozens of lookalikes, diluted drops, and shifting collector expectations. While the brand had cultural equity, its visual experience remained static, anchored in flat illustrations and limited digital interaction.
Meanwhile, the metaverse was evolving. Audiences wanted more than just ownership, they wanted identity, movement, and immersion.
For BAYC to stay relevant in this next chapter of Web3, it needed to transition from a collectible to a connectable.
From static flex → to fluid identity.
Key Brand Challenges
Market Saturation
A flood of NFT projects diminished exclusivity and collector hype
A flood of NFT projects diminished exclusivity and collector hype
Static Brand Perception
BAYC remained a 2D project while others moved into avatars and virtual play
BAYC remained a 2D project while others moved into avatars and virtual play
Lack of Personalization
Users couldn’t customize or animate their Apes, making identity expression limited
Users couldn’t customize or animate their Apes, making identity expression limited
Weak Metaverse Integration
BAYC had cultural presence, but no immersive utility across VR platforms
BAYC had cultural presence, but no immersive utility across VR platforms
Static Ape vs 3D Voyager
Yesterday
Tomorrow
"Static collectibles created the hype. Dynamic avatars will create the future."
— Web3 Community Insight
The Solution
The Solution
To help BAYC evolve beyond static ownership and reclaim its cultural edge, the campaign introduces the “3D Voyagers Collection”, a new digital collectable line featuring fully rendered 3D avatars, designed for metaverse interaction.
Each avatar builds on BAYC’s iconic traits but reimagines them in a modern, motion-capable form. The emphasis is on identity, expression, and future immersion, offering collectors a new way to engage with the brand across digital worlds.
While the campaign teases these avatars visually, the full interactive experience is intentionally reserved for the official launch, maintaining BAYC’s sense of exclusivity and hype.
The result? A motion-first rebrand campaign that repositions BAYC as a metaverse-native identity system, without breaking the mystique before it drops.
Campaign Highlights
New 3D Avatar Designs
Fresh visual language that introduces movement, depth, and individuality
Fresh visual language that introduces movement, depth, and individuality
Preserved Iconic Traits
Key BAYC features (clothing, facial traits, attitude) retained in new medium
Key BAYC features (clothing, facial traits, attitude) retained in new medium
Designed for VR/Metaverse
Built to be integrated across platforms, teased, not revealed in full
Built to be integrated across platforms, teased, not revealed in full
Focuses on Hype & Identity
The motion video introduces the idea of avatars, not gameplay or animation yet
The motion video introduces the idea of avatars, not gameplay or animation yet
Meet the 3D Voyagers
Showcasing a glimpse of the reimagined avatars designed for the metaverse.
Color System
Blending BAYC’s digital legacy with immersive, VR-inspired hues.
Font
Modern, tech-forward fonts designed to resonate with Web3 audiences
Visual & Motion System
Visual & Motion System
The visual language of the 3D Voyagers campaign is designed to signal evolution, immersion, and future identity, while staying rooted in BAYC’s core brand personality.
Each design element was crafted to build hype for the collection drop without revealing full functionality. The goal was to evoke presence and mystery, creating just enough tension to keep audiences curious.
Motion was used not to explain, but to attract. The promo introduces this new era of Apes through bold cuts, layered glows, deep shadows, and slow reveals, all leading up to a quiet cliffhanger: they’re coming.
Visual Design Pillars
Lighting & Atmosphere
A mix of neon glow, sharp contrast, and dark backdrops to create depth and futuristic tone
A mix of neon glow, sharp contrast, and dark backdrops to create depth and futuristic tone
Transitions & Reveal
Smooth, cinematic fade-ins paired with dramatic pauses to control rhythm and build intrigue
Smooth, cinematic fade-ins paired with dramatic pauses to control rhythm and build intrigue
Framing & Composition
Centered, locked shots with grid overlays to emphasize individuality and rarity
Centered, locked shots with grid overlays to emphasize individuality and rarity
Visual Texture
High-resolution skin surfaces, reflective materials, and glitch overlays to suggest tech-native identity
High-resolution skin surfaces, reflective materials, and glitch overlays to suggest tech-native identity
Key Style Frames
Campaign Narrative & Call-To-Action
Campaign Narrative & Call-To-Action
Campaign Narrative
At its core, the 3D Voyagers campaign is a strategic evolution of BAYC’s identity, from collectible art to interactive persona.
It doesn’t just introduce a product.
It reintroduces the brand.
By teasing fully rendered, customizable avatars without revealing full functionality, the campaign builds tension and narrative depth. The motion piece acts as a visual manifesto, not to explain what’s coming, but to ignite curiosity around who it’s for and where it’s going.
This campaign is about shifting BAYC’s position from icon to interface a digital identity you don’t just own, but become.
Call-To-Action
"Own Your Identity. Join the Voyage."
This is more than a launch. It’s an invitation — to return, to reinvent, and to represent.
Whether you’re an OG collector or a new-age avatar native, the 3D Voyagers Collection is your bridge into BAYC’s next era.
Final campaign video showcasing the 3D avatar line and motion design system for BAYC’s future-facing launch.
Campaign Wrap-Up / Key Takeaways
Campaign Wrap-Up / Key Takeaways
Project Outcomes & Takeaways
The 3D Voyagers campaign for BAYC wasn’t just a visual update — it was a speculative rebrand designed to adapt a cultural icon for the next phase of digital identity.
In just two weeks, this campaign explored:
Brand evolution strategy in the face of NFT market saturation
Designing a visual language that teases functionality without revealing it prematurely
Creating a motion-first narrative that builds curiosity and preserves BAYC’s exclusivity
Delivering final outputs including static avatar visuals, style frames, identity assets, and a complete motion promo
Final Thought
In a digital landscape where hype fades fast, the real challenge is to evolve without losing the essence of what made something iconic.
With the 3D Voyagers campaign, I explored how a legendary NFT brand like BAYC could reclaim its edge, not by shouting louder, but by building tension, teasing identity, and leaning into what’s next.
This wasn’t just a visual upgrade.
It was a creative exercise in future-proofing through motion, restraint, and storytelling.
As a speculative brand refresh, 3D Voyagers positions BAYC not just as a digital collectible, but as a next-gen identity layer for the metaverse.
This project sharpened my ability to build a campaign from research to rollout, balancing storytelling, visual cohesion, and digital restraint to maintain hype.
More Works
(GQ® — 02)
©2024
More Works
(GQ® — 02)
©2024
2023
Bored Ape Yacht Club
A motion-driven rebrand campaign for Bored Ape Yacht Club to combat NFT market saturation and reposition the brand as an immersive metaverse-first experience.
Motion Graphics
Art Direction
Metaverse
Summary
For the BAYC project, I created a motion graphics–led campaign concept designed to reposition the brand in response to:
Oversaturation in the high-end NFT market
Declining engagement from core collectors
Limited brand presence in the metaverse space
Static digital assets with no interactivity
The idea was to explore how fully animated, customizable avatars could elevate BAYC’s identity from collectible art into immersive, metaverse-ready experiences. The solution centered around a motion-first, avatar-driven narrative that stayed true to BAYC’s exclusivity and community roots, while opening up new layers of interaction and identity.
The result? A future-facing campaign concept that bridges Web3 culture with the evolving digital landscape, redefining BAYC as a playable brand built for the next phase of NFTs and virtual worlds.
Role
Motion Designer
Creative Director
Tools
Figma
Illustrator
After Effects
Blender
Duration
2 weeks
The Challenge
The Challenge
As NFTs flooded the market, even elite collections like BAYC started to feel the effects of saturation.
What once symbolized status and exclusivity was now competing with dozens of lookalikes, diluted drops, and shifting collector expectations. While the brand had cultural equity, its visual experience remained static, anchored in flat illustrations and limited digital interaction.
Meanwhile, the metaverse was evolving. Audiences wanted more than just ownership, they wanted identity, movement, and immersion.
For BAYC to stay relevant in this next chapter of Web3, it needed to transition from a collectible to a connectable.
From static flex → to fluid identity.
Key Brand Challenges
Market Saturation
A flood of NFT projects diminished exclusivity and collector hype
Static Brand Perception
BAYC remained a 2D project while others moved into avatars and virtual play
Lack of Personalization
Users couldn’t customize or animate their Apes, making identity expression limited
Weak Metaverse Integration
BAYC had cultural presence, but no immersive utility across VR platforms
Static Ape vs 3D Voyager
Yesterday
Tomorrow
"Static collectibles created the hype. Dynamic avatars will create the future."
— Web3 Community Insight
The Solution
To help BAYC evolve beyond static ownership and reclaim its cultural edge, the campaign introduces the “3D Voyagers Collection”, a new digital collectable line featuring fully rendered 3D avatars, designed for metaverse interaction.
Each avatar builds on BAYC’s iconic traits but reimagines them in a modern, motion-capable form. The emphasis is on identity, expression, and future immersion, offering collectors a new way to engage with the brand across digital worlds.
While the campaign teases these avatars visually, the full interactive experience is intentionally reserved for the official launch, maintaining BAYC’s sense of exclusivity and hype.
The result? A motion-first rebrand campaign that repositions BAYC as a metaverse-native identity system, without breaking the mystique before it drops.
Campaign Highlights
New 3D Avatar Designs
Fresh visual language that introduces movement, depth, and individuality
Preserved Iconic Traits
Key BAYC features (clothing, facial traits, attitude) retained in new medium
Designed for VR/Metaverse
Built to be integrated across platforms, teased, not revealed in full
Focuses on Hype & Identity
The motion video introduces the idea of avatars, not gameplay or animation yet
Meet the 3D Voyagers
Showcasing a glimpse of the reimagined avatars designed for the metaverse.
Color System
Blending BAYC’s digital legacy with immersive, VR-inspired hues.
Font
Modern, tech-forward fonts designed to resonate with Web3 audiences
Visual & Motion System
The visual language of the 3D Voyagers campaign is designed to signal evolution, immersion, and future identity, while staying rooted in BAYC’s core brand personality.
Each design element was crafted to build hype for the collection drop without revealing full functionality. The goal was to evoke presence and mystery, creating just enough tension to keep audiences curious.
Motion was used not to explain, but to attract. The promo introduces this new era of Apes through bold cuts, layered glows, deep shadows, and slow reveals, all leading up to a quiet cliffhanger: they’re coming.
Visual Design Pillars
Lighting & Atmosphere
A mix of neon glow, sharp contrast, and dark backdrops to create depth and futuristic tone
Transitions & Reveal
Smooth, cinematic fade-ins paired with dramatic pauses to control rhythm and build intrigue
Framing & Composition
Centered, locked shots with grid overlays to emphasize individuality and rarity
Visual Texture
High-resolution skin surfaces, reflective materials, and glitch overlays to suggest tech-native identity
Key Style Frames
Campaign Narrative & Call-To-Action
Campaign Narrative
At its core, the 3D Voyagers campaign is a strategic evolution of BAYC’s identity, from collectible art to interactive persona.
It doesn’t just introduce a product.
It reintroduces the brand.
By teasing fully rendered, customizable avatars without revealing full functionality, the campaign builds tension and narrative depth. The motion piece acts as a visual manifesto, not to explain what’s coming, but to ignite curiosity around who it’s for and where it’s going.
This campaign is about shifting BAYC’s position from icon to interface a digital identity you don’t just own, but become.
Call-To-Action
"Own Your Identity. Join the Voyage."
This is more than a launch. It’s an invitation — to return, to reinvent, and to represent.
Whether you’re an OG collector or a new-age avatar native, the 3D Voyagers Collection is your bridge into BAYC’s next era.
Final campaign video showcasing the 3D avatar line and motion design system for BAYC’s future-facing launch.
Campaign Wrap-Up / Key Takeaways
Project Outcomes & Takeaways
The 3D Voyagers campaign for BAYC wasn’t just a visual update — it was a speculative rebrand designed to adapt a cultural icon for the next phase of digital identity.
In just two weeks, this campaign explored:
Brand evolution strategy in the face of NFT market saturation
Designing a visual language that teases functionality without revealing it prematurely
Creating a motion-first narrative that builds curiosity and preserves BAYC’s exclusivity
Delivering final outputs including static avatar visuals, style frames, identity assets, and a complete motion promo
Final Thought
In a digital landscape where hype fades fast, the real challenge is to evolve without losing the essence of what made something iconic.
With the 3D Voyagers campaign, I explored how a legendary NFT brand like BAYC could reclaim its edge, not by shouting louder, but by building tension, teasing identity, and leaning into what’s next.
This wasn’t just a visual upgrade.
It was a creative exercise in future-proofing through motion, restraint, and storytelling.
As a speculative brand refresh, 3D Voyagers positions BAYC not just as a digital collectible, but as a next-gen identity layer for the metaverse.
This project sharpened my ability to build a campaign from research to rollout, balancing storytelling, visual cohesion, and digital restraint to maintain hype.
More Works
©2024
2023
Bored Ape
Yacht Club
A motion-driven rebrand campaign for Bored Ape Yacht Club to combat NFT market saturation and reposition the brand as an immersive metaverse-first experience.
Motion Graphics
Art Direction
Metaverse
Summary
For the BAYC project, I created a motion graphics–led campaign concept designed to reposition the brand in response to:
Oversaturation in the high-end NFT market
Declining engagement from core collectors
Limited brand presence in the metaverse space
Static digital assets with no interactivity
The idea was to explore how fully animated, customizable avatars could elevate BAYC’s identity from collectible art into immersive, metaverse-ready experiences. The solution centered around a motion-first, avatar-driven narrative that stayed true to BAYC’s exclusivity and community roots, while opening up new layers of interaction and identity.
The result? A future-facing campaign concept that bridges Web3 culture with the evolving digital landscape, redefining BAYC as a playable brand built for the next phase of NFTs and virtual worlds.
Role
Motion Designer
Creative Director
Tools
Figma
Illustrator
After Effects
Blender
Duration
2 weeks
The Challenge
The Challenge
As NFTs flooded the market, even elite collections like BAYC started to feel the effects of saturation.
What once symbolized status and exclusivity was now competing with dozens of lookalikes, diluted drops, and shifting collector expectations. While the brand had cultural equity, its visual experience remained static, anchored in flat illustrations and limited digital interaction.
Meanwhile, the metaverse was evolving. Audiences wanted more than just ownership, they wanted identity, movement, and immersion.
For BAYC to stay relevant in this next chapter of Web3, it needed to transition from a collectible to a connectable.
From static flex → to fluid identity.
Key Brand Challenges
Market Saturation
A flood of NFT projects diminished exclusivity and collector hype
Static Brand Perception
BAYC remained a 2D project while others moved into avatars and virtual play
Lack of Personalization
Users couldn’t customize or animate their Apes, making identity expression limited
Weak Metaverse Integration
BAYC had cultural presence, but no immersive utility across VR platforms
Static Ape vs 3D Voyager
Yesterday
Tomorrow
"Static collectibles created the hype. Dynamic avatars will create the future."
— Web3 Community Insight
The Solution
To help BAYC evolve beyond static ownership and reclaim its cultural edge, the campaign introduces the “3D Voyagers Collection”, a new digital collectable line featuring fully rendered 3D avatars, designed for metaverse interaction.
Each avatar builds on BAYC’s iconic traits but reimagines them in a modern, motion-capable form. The emphasis is on identity, expression, and future immersion, offering collectors a new way to engage with the brand across digital worlds.
While the campaign teases these avatars visually, the full interactive experience is intentionally reserved for the official launch, maintaining BAYC’s sense of exclusivity and hype.
The result? A motion-first rebrand campaign that repositions BAYC as a metaverse-native identity system, without breaking the mystique before it drops.
Campaign Highlights
New 3D Avatar Designs
Fresh visual language that introduces movement, depth, and individuality
Preserved Iconic Traits
Key BAYC features (clothing, facial traits, attitude) retained in new medium
Designed for VR/Metaverse
Built to be integrated across platforms, teased, not revealed in full
Focuses on Hype & Identity
The motion video introduces the idea of avatars, not gameplay or animation yet
Meet the 3D Voyagers
Showcasing a glimpse of the reimagined avatars designed for the metaverse.
Color System
Blending BAYC’s digital legacy with immersive, VR-inspired hues.
Font
Modern, tech-forward fonts designed to resonate with Web3 audiences
Visual & Motion System
The visual language of the 3D Voyagers campaign is designed to signal evolution, immersion, and future identity, while staying rooted in BAYC’s core brand personality.
Each design element was crafted to build hype for the collection drop without revealing full functionality. The goal was to evoke presence and mystery, creating just enough tension to keep audiences curious.
Motion was used not to explain, but to attract. The promo introduces this new era of Apes through bold cuts, layered glows, deep shadows, and slow reveals, all leading up to a quiet cliffhanger: they’re coming.
Visual Design Pillars
Lighting & Atmosphere
A mix of neon glow, sharp contrast, and dark backdrops to create depth and futuristic tone
Transitions & Reveal
Smooth, cinematic fade-ins paired with dramatic pauses to control rhythm and build intrigue
Framing & Composition
Centered, locked shots with grid overlays to emphasize individuality and rarity
Visual Texture
High-resolution skin surfaces, reflective materials, and glitch overlays to suggest tech-native identity
Key Style Frames
Campaign Narrative & Call-To-Action
Campaign Narrative
At its core, the 3D Voyagers campaign is a strategic evolution of BAYC’s identity, from collectible art to interactive persona.
It doesn’t just introduce a product.
It reintroduces the brand.
By teasing fully rendered, customizable avatars without revealing full functionality, the campaign builds tension and narrative depth. The motion piece acts as a visual manifesto, not to explain what’s coming, but to ignite curiosity around who it’s for and where it’s going.
This campaign is about shifting BAYC’s position from icon to interface a digital identity you don’t just own, but become.
Call-To-Action
"Own Your Identity. Join the Voyage."
This is more than a launch. It’s an invitation — to return, to reinvent, and to represent.
Whether you’re an OG collector or a new-age avatar native, the 3D Voyagers Collection is your bridge into BAYC’s next era.
Final campaign video showcasing the 3D avatar line and motion design system for BAYC’s future-facing launch.
Campaign Wrap-Up / Key Takeaways
Project Outcomes & Takeaways
The 3D Voyagers campaign for BAYC wasn’t just a visual update — it was a speculative rebrand designed to adapt a cultural icon for the next phase of digital identity.
In just two weeks, this campaign explored:
Brand evolution strategy in the face of NFT market saturation
Designing a visual language that teases functionality without revealing it prematurely
Creating a motion-first narrative that builds curiosity and preserves BAYC’s exclusivity
Delivering final outputs including static avatar visuals, style frames, identity assets, and a complete motion promo
Final Thought
In a digital landscape where hype fades fast, the real challenge is to evolve without losing the essence of what made something iconic.
With the 3D Voyagers campaign, I explored how a legendary NFT brand like BAYC could reclaim its edge, not by shouting louder, but by building tension, teasing identity, and leaning into what’s next.
This wasn’t just a visual upgrade.
It was a creative exercise in future-proofing through motion, restraint, and storytelling.
As a speculative brand refresh, 3D Voyagers positions BAYC not just as a digital collectible, but as a next-gen identity layer for the metaverse.
This project sharpened my ability to build a campaign from research to rollout, balancing storytelling, visual cohesion, and digital restraint to maintain hype.
More Works
(GQ® — 02)
©2024